Hi friends, Julia here to share a little bit about my first time at Vinisud in Montpellier, France this past February. If you're not sure what that is don't worry, I was right there with you. Maiden + Liberty has given me a crash course in the industry and guess what? They have large conferences where people get together to talk shop. Revolutionary!
Vinisud is an international showcase bringing together Mediterranean wine producers and trade buyers from across the world. It ranks amongst the world’s Top 5 trade events for buyers. This years event took place from February 19 - February 21. There were 1,500 exhibitors from countries around the Mediterranean, 26,00 product lines, and 30,000 visitors. Certainly not lacking in quantity.
We had the opportunity to visit the Digital Hub, learn from Master Classes and taste a variety of wines from all over the Mediterranean. It was incredibly eye opening. You think you understand the vastness of the industry but then you stand in a room with thousands of bottles in front of you and realize just how many wines exist. Mind blown.
There were also new product demonstrations showcasing innovative and creative digital and retail products. It was great to be immersed in the industry from such different touch points and perspectives.
Throughout our three days there we tasted a variety of wines from all over the Medetteranian with a focus on the Langudeoc region, met other local wine makers and educated ourselves on industry trends.
Some interesting facts:
American's Top 5 Buying Criteria when buying wine:
The majority of New Yorker's purchase wine at liqour stores (81%) followed by supermarkets (20%), direct from producer (12%) and internet (12%).
56% of New Yorker's consider themselves beginners while 41% of Parisians consider themselves connoisseurs of wine.
New Yorker's get information about wine mostly from relatives (53%), followed by professionals (34%) and websites (37%).
In New York, a majority of those concerned with green practices are between the ages of 21-35 (61%).